Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Myrtle Beach: Summer beach season; Golf packages in spring and autumn; Bike weeks in May; Carolina Country Music Fest. Guests I price for: Drive-to families on 5 to 7 night stays, golf groups midweek in the shoulder seasons. Where I start: Summer weekly pricing, golf-group midweek strategies, and deep winter floors with reduced minimum stays.
Myrtle Beach sells mostly through Airbnb, Vrbo and Booking.com. With my five-star hotel background, I help Grand Strand hotels and condo resorts manage golf packages, group blocks for festivals and tournaments, rate fences between oceanfront and side-view rooms, and length-of-stay controls over July and the summer holidays, so peak weeks are never broken up by short stays.
The service in general is described on my expedia optimization page; this page covers how I apply it in Myrtle Beach.