Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Myrtle Beach: Summer beach season; Golf packages in spring and autumn; Bike weeks in May; Carolina Country Music Fest. Guests I price for: Drive-to families on 5 to 7 night stays, golf groups midweek in the shoulder seasons. Where I start: Summer weekly pricing, golf-group midweek strategies, and deep winter floors with reduced minimum stays.
For Myrtle Beach hosts I set up PriceLabs or Wheelhouse with Saturday changeovers in summer, golf-group midweek rules, festival and bike week dates, and monthly snowbird pricing for winter, all benchmarked against comparable units in the same building and refreshed as the season's pace becomes clear.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Myrtle Beach.