Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Myrtle Beach. Myrtle Beach is a volume market with a sharp summer peak and a surprisingly useful golf season on either side. Families drive in for summer weeks, while golf groups book midweek in spring and autumn. Winter is deep, so the pricing job is about capturing summer fully and building enough shoulder revenue to carry the quiet months.
For a Grand Strand owner I start with the building rules, taxes and fees, then position the unit against others in the same resort, and build a year with summer weeks, golf and festival shoulders, and monthly winter stays, so the quiet months are planned rather than ignored.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Myrtle Beach.