Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Myrtle Beach: Summer beach season; Golf packages in spring and autumn; Bike weeks in May; Carolina Country Music Fest. Guests I price for: Drive-to families on 5 to 7 night stays, golf groups midweek in the shoulder seasons. Where I start: Summer weekly pricing, golf-group midweek strategies, and deep winter floors with reduced minimum stays.
Myrtle Beach sells mostly through Airbnb, Vrbo and Booking.com. With my five-star hotel background, I help Grand Strand hotels and condo resorts manage golf packages, group blocks for festivals and tournaments, rate fences between oceanfront and side-view rooms, and length-of-stay controls over July and the summer holidays, so peak weeks are never broken up by short stays.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Myrtle Beach.