Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Napa: Grape harvest and crush season; BottleRock Napa Valley; Wedding season; Bay Area weekend travel. Guests I price for: Couples and small groups from the Bay Area and beyond on 2 to 3 night stays, wedding parties on weekends. Where I start: Harvest and wedding-weekend premiums with 2-night minimums, midweek floors, and county-permit compliance.
Napa sells mostly through Airbnb, Vrbo and Booking.com. With my five-star hotel background, I help wine-country hotels and inns manage wedding blocks, harvest premiums, length-of-stay controls on Saturdays, and packages with tastings or spa, while protecting room rates against midweek discounting that can slowly erode the brand and the property's reputation.
The service in general is described on my expedia optimization page; this page covers how I apply it in Napa.