Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Napa: Grape harvest and crush season; BottleRock Napa Valley; Wedding season; Bay Area weekend travel. Guests I price for: Couples and small groups from the Bay Area and beyond on 2 to 3 night stays, wedding parties on weekends. Where I start: Harvest and wedding-weekend premiums with 2-night minimums, midweek floors, and county-permit compliance.
Napa sells mostly through Airbnb, Vrbo and Booking.com. For Napa and Sonoma hosts I configure PriceLabs or Wheelhouse with harvest, BottleRock and wedding weekend rules, midweek offers for couples, and winter value pricing, all benchmarked against permitted homes in the same valley rather than across the whole region.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Napa.