Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Napa: Grape harvest and crush season; BottleRock Napa Valley; Wedding season; Bay Area weekend travel. Guests I price for: Couples and small groups from the Bay Area and beyond on 2 to 3 night stays, wedding parties on weekends. Where I start: Harvest and wedding-weekend premiums with 2-night minimums, midweek floors, and county-permit compliance.
For Napa and Sonoma hosts I configure PriceLabs or Wheelhouse with harvest, BottleRock and wedding weekend rules, midweek offers for couples, and winter value pricing, all benchmarked against permitted homes in the same valley rather than across the whole region.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Napa.