Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Niagara Falls: The Falls and cross-border day trips; Shaw Festival; Niagara wine region; Icewine Festival. Guests I price for: US and Canadian families and couples on 1 to 3 night stays. Where I start: Summer premiums, wine-weekend rates, and municipal STR licence compliance.
Niagara Falls sells mostly through Airbnb, Booking.com and Vrbo. From my hotel career I help Niagara hotels and inns separate tour-group, family and couples demand, fence the summer and festival weekends, and use packages with dinner or tastings to sell quieter winter nights without publicly cutting the room rate.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Niagara Falls.