Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Niagara Falls: The Falls and cross-border day trips; Shaw Festival; Niagara wine region; Icewine Festival. Guests I price for: US and Canadian families and couples on 1 to 3 night stays. Where I start: Summer premiums, wine-weekend rates, and municipal STR licence compliance.
Niagara Falls sells mostly through Airbnb, Booking.com and Vrbo. From my hotel career I help Niagara hotels and inns separate tour-group, family and couples demand, fence the summer and festival weekends, and use packages with dinner or tastings to sell quieter winter nights without publicly cutting the room rate.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Niagara Falls.