An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Niagara Falls: The Falls and cross-border day trips; Shaw Festival; Niagara wine region; Icewine Festival. Guests I price for: US and Canadian families and couples on 1 to 3 night stays. Where I start: Summer premiums, wine-weekend rates, and municipal STR licence compliance.
For hosts I configure your pricing tool so Canadian and US holidays are both loaded, Shaw Festival and Icewine weekends carry premiums, and one-night weekday stays are allowed where they make sense for road-trippers. Falls and wine-country listings each get their own comp set, so a Clifton Hill condo never drags down an Old Town cottage.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Niagara Falls.