Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Niagara Falls: The Falls and cross-border day trips; Shaw Festival; Niagara wine region; Icewine Festival. Guests I price for: US and Canadian families and couples on 1 to 3 night stays. Where I start: Summer premiums, wine-weekend rates, and municipal STR licence compliance.
Niagara Falls sells mostly through Airbnb, Booking.com and Vrbo. For hosts I configure your pricing tool so Canadian and US holidays are both loaded, Shaw Festival and Icewine weekends carry premiums, and one-night weekday stays are allowed where they make sense for road-trippers. Falls and wine-country listings each get their own comp set, so a Clifton Hill condo never drags down an Old Town cottage.
The service in general is described on my other ota optimization page; this page covers how I apply it in Niagara Falls.