Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Niagara Falls. Niagara Falls and Niagara-on-the-Lake sell different trips. The Falls attract families for one to three nights, often from the US, while Niagara-on-the-Lake sells the Shaw Festival and wine weekends to couples. The Icewine Festival gives January a boost. Municipal licences are required.
For Niagara owners I start by confirming the licence, then decide which of two very different trips the property sells: a family Falls visit or a theatre and wine break. The pricing plan follows that choice, with its own comp set, events and minimum stays.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Niagara Falls.