Trip.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Trip.com. I adapt your content for the Chinese and Asian traveler, set up promotions and flash sales, and manage the service signals Trip.com scores.
What I plan around in Niagara Falls: The Falls and cross-border day trips; Shaw Festival; Niagara wine region; Icewine Festival. Guests I price for: US and Canadian families and couples on 1 to 3 night stays. Where I start: Summer premiums, wine-weekend rates, and municipal STR licence compliance.
Niagara Falls sells mostly through Airbnb, Booking.com and Vrbo. From my hotel career I help Niagara hotels and inns separate tour-group, family and couples demand, fence the summer and festival weekends, and use packages with dinner or tastings to sell quieter winter nights without publicly cutting the room rate.
The service in general is described on my trip.com optimization page; this page covers how I apply it in Niagara Falls.