Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Oaxaca: Día de Muertos; Guelaguetza festival; Food and mezcal tourism; Puerto Escondido surf season. Guests I price for: US and European travellers on 4 to 6 night stays. Where I start: Festival premiums with minimum stays and shoulder floors.
Oaxaca sells mostly through Airbnb and Booking.com. I set up your pricing tool so Día de Muertos and the Guelaguetza open early with minimum stays, Christmas and Easter carry their own bands and the rainy months shift toward longer stays, with Airbnb and Booking.com following the same rates and rules.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Oaxaca.