An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Columbus: Ohio State football and university calendars; Rock and Roll Hall of Fame and Cedar Point; Bengals, Browns and Guardians seasons; Conventions and medical travel. Guests I price for: Regional event travellers on 2 night stays, medical and corporate guests. Where I start: Game-day premiums, medical-stay weekly rates, and winter floors.
In PriceLabs or Wheelhouse I add the football schedules, concert dates and hospital-driven long stays for each city, set weekly and monthly discounts, and keep two-night minimums on event weekends so the busiest Saturdays are not sold as single nights.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Columbus.