Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in Columbus, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in Columbus, United States, one to one, remotely and in Eastern Time (UTC-5). In Columbus, I price September to November as the peak and January to February as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around Columbus
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Columbus: Ohio State football and university calendars; Rock and Roll Hall of Fame and Cedar Point; Bengals, Browns and Guardians seasons; Conventions and medical travel. Guests I price for: Regional event travellers on 2 night stays, medical and corporate guests. Where I start: Game-day premiums, medical-stay weekly rates, and winter floors.
Columbus sells mostly through Airbnb, Vrbo and Booking.com. For Ohio hotels I focus on the mix of university, medical, sports and corporate demand. I help define displacement rules for football weekends, set negotiated rates for hospitals and businesses, and build a comp set that reflects the specific district rather than the whole metro.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Columbus.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“Columbus, Cleveland and Cincinnati are three event-driven cities with medical and university demand. Ohio State football weekends in Columbus are some of the strongest nights in the state, Cedar Point shapes summer near Sandusky, and major hospitals support weekly stays. I price each city on its own calendar.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Hospital and corporate stays carry these months, so I lean on weekly and monthly pricing and accept softer weekends rather than chasing leisure guests who rarely come in an Ohio winter.
The Arnold Sports Festival fills Columbus for a long weekend, and March basketball tournaments add dates; I price those individually while leaving Cleveland and Cincinnati on winter floors.
Commencements, the Memorial Tournament in Dublin and early concert season lift weekends, so I raise those dates and keep minimums at two nights for event travellers.
Summer concerts and baseball in all three cities, plus Cedar Point near Sandusky, keep weekends full; I watch weekday pricing more closely than weekends during these months.
Football Saturdays drive the season, so I set each home game date separately, with the biggest rivalry and night games highest, and lift Cincinnati and Cleveland dates around NFL home games.
Holiday visitors and bowl game travel give some weekends a lift, but I keep weekday floors modest and use longer-stay discounts to cover the quiet stretch before New Year.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Ohio State home football weekends as top premiums in Columbus.
Add Browns, Bengals and Guardians home dates for nearby homes.
Build weekly rates near the Cleveland Clinic and other medical centers.
Price Cedar Point season from May to October for homes near Sandusky.
Lower January and February floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
Columbus sells mostly through Airbnb, Vrbo and Booking.com. March: The Arnold Sports Festival fills Columbus for a long weekend, and March basketball tournaments add dates; I price those individually while leaving Cleveland and Cincinnati on winter floors. For Google Hotel Ads optimization in Columbus, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in Columbus: Ohio State and Bengals game weekends, summer concerts, and Cedar Point season from May to October. July to August: Summer concerts and baseball in all three cities, plus Cedar Point near Sandusky, keep weekends full; I watch weekday pricing more closely than weekends during these months. September to November: Football Saturdays drive the season, so I set each home game date separately, with the biggest rivalry and night games highest, and lift Cincinnati and Cleveland dates around NFL home games.
Regional event travellers on 2 night stays, medical and corporate guests. Demand is driven by Ohio State football and university calendars and Rock and Roll Hall of Fame and Cedar Point. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for Columbus.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of Columbus the property is in. Short North and German Village, Columbus: Walkable neighbourhoods near downtown and campus traffic; I price game weekends highest here and keep weekdays competitive for convention and state business visitors. Ohio City and Tremont, Cleveland and Over-the-Rhine, Cincinnati get their own treatment.
Price Ohio State home football weekends as top premiums in Columbus. Next: build weekly rates near the Cleveland Clinic and other medical centers. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a Columbus traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether weekly and monthly rates exist at all, since medical families and project workers often want ten to sixty nights and the calendar only shows nightly pricing.
For Google Hotel Ads optimization in Columbus, this is how I would approach it. For Ohio hotels I focus on the mix of university, medical, sports and corporate demand. I help define displacement rules for football weekends, set negotiated rates for hospitals and businesses, and build a comp set that reflects the specific district rather than the whole metro. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around Columbus and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: add Browns, Bengals and Guardians home dates for nearby homes.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in Columbus I would start from April to June: Commencements, the Memorial Tournament in Dublin and early concert season lift weekends, so I raise those dates and keep minimums at two nights for event travellers. To start, open the chat or email me with your property type and size in Columbus.
Yes. Google Hotel Ads Expert in Columbus is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around Columbus have been optimized, including in areas such as Short North and German Village, Columbus. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in Columbus.
Results depend on the property, the starting point and the season, so I do not promise a number. In Columbus the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: build weekly rates near the Cleveland Clinic and other medical centers. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in Columbus, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for Columbus, or read the general page for google hotel ads optimization.
If you also run properties outside Columbus, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in Columbus and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
