Google Vacation Rentals optimization is the work I do to make a property rank, convert and price correctly on Google Vacation Rentals. I check that your property appears with accurate rates, availability and content on Google Vacation Rentals and TripAdvisor, and that your direct link is the one travelers click.
What I plan around in Columbus: Ohio State football and university calendars; Rock and Roll Hall of Fame and Cedar Point; Bengals, Browns and Guardians seasons; Conventions and medical travel. Guests I price for: Regional event travellers on 2 night stays, medical and corporate guests. Where I start: Game-day premiums, medical-stay weekly rates, and winter floors.
Columbus sells mostly through Airbnb, Vrbo and Booking.com. In PriceLabs or Wheelhouse I add the football schedules, concert dates and hospital-driven long stays for each city, set weekly and monthly discounts, and keep two-night minimums on event weekends so the busiest Saturdays are not sold as single nights.
The service in general is described on my other ota optimization page; this page covers how I apply it in Columbus.