Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Ocean City: Summer boardwalk season; Senior Week and Sunfest; White Marlin Open; Rehoboth and Bethany beach demand. Guests I price for: Mid-Atlantic families and groups on weekly stays. Where I start: Weekly summer pricing with fixed turnover, event premiums, and off-season floors.
Ocean City sells mostly through Vrbo, Airbnb and Booking.com. For hosts on Vrbo and Airbnb here, I set up PriceLabs or Wheelhouse with fixed summer turnover days, event premiums for Springfest, the White Marlin Open and Sunfest, and shorter stays outside summer, so the calendar and both channels follow one set of rules.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Ocean City.