Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Panama City Beach: Summer beach season on the Emerald Coast; Spring Break; Blue Angels air shows in Pensacola; Winter snowbird long stays. Guests I price for: Drive-to families from the South on weekly stays, snowbirds on monthly stays. Where I start: Saturday-to-Saturday summer pricing, Spring Break minimums, and monthly winter rate cards.
Panama City Beach sells mostly through Airbnb, Vrbo and Booking.com. With five-star hotel experience, I help Gulf Coast hotels and condo resorts price summer weekends, Spring Break and air show dates, manage sports and wedding group blocks, and build winter packages for snowbirds that do not weaken summer rates. I also review how rental-pool condos are positioned against branded hotels nearby.
The service in general is described on my expedia optimization page; this page covers how I apply it in Panama City Beach.