Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Aberdeen: the Braemar Gathering Highland Games attended by the Royal Family each September; Balmoral Castle and the Royal Deeside estates and distilleries; the offshore energy sector driving midweek corporate stays; the granite Old Aberdeen university quarter and North Sea harbour. Guests I price for: Energy-sector contractors on weekday business stays in the city, alongside summer visitors touring Deeside from Ballater and Braemar. Where I start: Blending a resilient corporate weekday base with leisure-led summer and Gathering weekends, and holding the Scottish short-term-let licence for both city flats and rural cottages.
Aberdeen sells mostly through Airbnb, Booking.com and Vrbo. I set up PriceLabs or Wheelhouse for Aberdeen hosts with weekday corporate pricing, monthly discounts for crews on rotation, and the Braemar Gathering, Offshore Europe years and P&J Live concerts as events. Airbnb, Booking.com and Vrbo then share the same rules, with Deeside cottages on their own weekly summer settings.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Aberdeen.