An Airbnb revenue forecast is a month-by-month projection of occupancy, ADR and revenue for one property, set beside comparable listings. Buyers use it to test a purchase, operators use it to check an arbitrage lease, and hosts use it to set targets for a live listing.
What I plan around in Cancún: US and Canadian winter travel; Spring Break; Easter (Semana Santa); Wedding and group travel in Playa del Carmen. Guests I price for: North American couples and families on 5 to 7 night stays in Cancún, Playa del Carmen and Puerto Morelos. Where I start: Holiday premiums and minimum stays, hurricane-season floors, and weekly discount ladders that match flight patterns.
I configure your pricing tool with holiday minimums, a weekly and fortnightly discount ladder, and a firm autumn floor, and I make sure Airbnb, Vrbo, Booking.com and Expedia all carry the same taxes and rules so one channel never quietly undercuts another.
The service in general is described on my airbnb revenue forecast page; this page covers how I apply it in Cancún.