An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Puerto Vallarta: US and Canadian snowbirds; Sayulita and Punta Mita surf and luxury demand; Semana Santa domestic travel; LGBTQ+ travel and Pride. Guests I price for: North American couples on 5 to 7 night stays, snowbirds on monthly stays. Where I start: Monthly winter rate cards, holiday premiums, and rainy-season floors.
I set up your pricing tool with monthly winter rates reviewed every year, holiday minimums for Christmas and Easter, a Pride week premium in the Zona Romántica and a firm autumn floor, keeping Airbnb, Vrbo, Booking.com and Expedia aligned on rates, rules and taxes.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Puerto Vallarta.