Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Québec City. Québec City sells Old Québec charm in summer and winter. The Winter Carnival in February is a rare winter peak, Festival d'été fills July and Christmas markets add December. CITQ registration is required. Most guests are couples on short breaks, so walkability to Old Québec and parking in winter are the features that decide bookings and deserve a clear price difference.
For Québec City owners I check the CITQ status, then plan around three peaks: the Winter Carnival, Festival d'été and Christmas. The plan sets prices for each season and a sensible approach to March, April and November, when the city goes quiet.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Québec City.