Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Lake Arrowhead: Lake Arrowhead summer boating; Winter snow play and SkyPark at Santa's Village; Lake Gregory in Crestline; The Lake Arrowhead Oktoberfest. Guests I price for: Los Angeles and Orange County families on 2 to 3 night weekend stays near the lake and Blue Jay, chasing snow in winter and the water in summer. Where I start: Summer-lake and winter-snow twin peaks for a close Los Angeles drive market, holiday and powder-day premiums, and weekend minimums with midweek shoulder discounts.
In PriceLabs or Wheelhouse I set a summer season tied to lake access, a snow playbook you can switch on when a storm is forecast, and Oktoberfest and holiday events. Airbnb, Vrbo and Booking.com then carry the same permit limits, minimum stays and midweek discounts.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Lake Arrowhead.