Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in Québec City: Québec Winter Carnival; Festival d'été in July; Old Québec and cruise calls; Christmas markets. Guests I price for: US and Canadian couples on 2 to 4 night stays. Where I start: Festival premiums, winter carnival pricing, and CITQ-compliant positioning.
Québec City sells mostly through Airbnb, Booking.com and Vrbo. From my years in five-star hotels, I help Québec City inns and hotels handle tour-group and cruise allocations, protect Carnival, festival and Christmas dates with stay controls, and choose comp sets inside the walls and outside them separately, because the two compete for different guests.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in Québec City.