Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Zaragoza: Fiestas del Pilar; Basilica del Pilar pilgrimage; AVE high-speed business travel; Aljaferia palace. Guests I price for: domestic Spanish visitors and business travellers on 1 to 3 night stays in the Casco Historico near the Basilica. Where I start: a single dominant October festival peak, midweek AVE business demand between Madrid and Barcelona, and Aragon VUT registration for holiday lets.
Zaragoza sells mostly through Airbnb, Booking.com and Vrbo. My hotel years taught me that a city like this lives on corporate accounts and one big festival. For Zaragoza hotels I review negotiated rates with companies on the Madrid and Barcelona corridor, fence Pilar inventory properly, and choose a comp set by distance from the Basilica and the station.
The service in general is described on my expedia optimization page; this page covers how I apply it in Zaragoza.