Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Rovaniemi. Rovaniemi is Christmas. December families visiting Santa Claus Village pay the highest rates of the year, and January to March aurora and snow season keeps demand strong. May and October are empty. I treat December as the flagship with long minimum stays.
If you own a home in Rovaniemi or elsewhere in Lapland, I check local rules, review how it competes for December families and aurora couples, and build a plan with December as the flagship, a strong winter season and realistic floors for spring and autumn.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Rovaniemi.