Outsourced hotel revenue management means I do the job of the revenue manager for you: I watch the comp set and pace every day, move rates and restrictions, manage the OTAs, forecast demand and report each month. You keep control of the hotel and see every decision.
What I plan around in Rovaniemi: Santa Claus Village on the Arctic Circle; aurora viewing and glass-igloo stays; husky and reindeer safaris and snowmobiling; Ranua Wildlife Park and downhill runs at Ounasvaara. Guests I price for: International families over Christmas and couples chasing the aurora, mostly on three to five night stays near Rovaniemi and the Santa attractions. Where I start: Treating December as the flagship premium period with long minimum stays, sustaining rate through the January to March aurora season, and floor-pricing the muddy spring and autumn shoulders.
For hotels and glass-igloo resorts in Lapland I use my five-star chain experience to balance tour operator and charter allotments with direct bookings, set length-of-stay rules for December, and price aurora-view rooms as a separate category with their own comp set.
The service in general is described on my outsourced revenue management page; this page covers how I apply it in Rovaniemi.