Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in San Antonio: Fiesta San Antonio; River Walk and the Alamo; Fredericksburg wine country and Oktoberfest; Conventions and military travel. Guests I price for: Texas families and couples on 2 to 4 night stays, convention attendees midweek. Where I start: Fiesta and holiday premiums, wine-weekend pricing in the Hill Country, and STR registration compliance.
San Antonio sells mostly through Airbnb, Vrbo and Booking.com. San Antonio hotels balance convention groups at the Henry B. Gonzalez Convention Center, military travel and leisure families on the River Walk. From my hotel years I bring group displacement analysis, government rate management and fences for Fiesta and holiday weeks, plus a comp set separated between River Walk, airport and Hill Country inns.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in San Antonio.