Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Sandusky: Cedar Point amusement park and HalloWeekends; Put-in-Bay and Kelleys Island; Kalahari and Great Wolf Lodge indoor waterparks; Lake Erie fishing and Marblehead Lighthouse. Guests I price for: Ohio and Michigan families on 2 to 4 night summer stays, Put-in-Bay groups, and walleye anglers in spring. Where I start: Summer and HalloWeekends premiums, island weekend minimums, and long winter floors.
Sandusky sells mostly through Airbnb, Vrbo, Booking.com and Expedia. I manage pricing for Sandusky, Port Clinton and Lake Erie Islands rentals on Airbnb, Vrbo, Booking.com and Expedia using PriceLabs or Wheelhouse. That means HalloWeekends overrides, island weekend minimums, weekday rates for walleye season and a winter plan that sells longer stays rather than leaving the calendar empty.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Sandusky.