Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Fargo: North Dakota State University and the Bison football program; Fargodome concerts and events; Regional healthcare and agriculture business travel; Summer youth sports and tournaments. Guests I price for: Bison fans and visiting families on game weekends, business and medical travellers midweek, and travelling nurses on monthly stays. Where I start: Game-weekend premiums, monthly winter rates for medical and contract stays, and winter floors.
Fargo sells mostly through Airbnb, Booking.com and Vrbo. Fargo hotels live on healthcare, agriculture and corporate travel during the week, and on Bison football, concerts and tournaments at weekends. From my five-star hotel revenue background I help manage team and fan blocks for playoff weekends, healthcare negotiated rates and a comp set split between the interstate corridor and downtown.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Fargo.