Hotel revenue management consulting is an independent review followed by a plan. I look at 12 to 24 months of your own data, shop your comp set, and find where rates, restrictions or channels are costing you money. Unlike outsourcing, I do not make your daily decisions; your team does, with a better plan.
This is my view of Solvang. Solvang and the Santa Ynez Valley sell wine weekends and a Danish village. Harvest and Danish Days fill autumn, and Julefest lights create a second peak from mid-November to December. January and February are quiet. Guests are mostly couples from Los Angeles and the Bay Area, so two-night weekends are the core product. The real gain is in pricing Julefest as a season rather than a quiet December.
For Santa Ynez Valley owners I check the rules for your address, then plan pricing around harvest, Danish Days, Julefest and wine weekends. I set weekday floors that fill the quieter nights and give you a clear calendar for each month, so the valley's short peaks earn what they should.
The service in general is described on my hotel revenue management consulting page; this page covers how I apply it in Solvang.