Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Split: Ultra Europe festival; Island-hopping and sailing season; Game of Thrones and Diocletian's Palace tourism; Yacht Week. Guests I price for: European and Australian travellers on 3 to 7 night stays in Split, Hvar, Brač and Trogir. Where I start: Festival and sailing-week premiums, weekly villa pricing on the islands, and a firm off-season strategy.
Split sells mostly through Airbnb, Booking.com and Vrbo. For hotels in Split and the islands I use my five-star chain background to manage tour operator and group contracts against direct summer demand, set length-of-stay rules around festival dates, and choose comps by island and harbour access rather than by star rating.
The service in general is described on my expedia optimization page; this page covers how I apply it in Split.