Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in St Andrews: The Old Course and golf tourism; University of St Andrews graduations and term dates; The East Neuk fishing villages; Edinburgh day-trip and overflow. Guests I price for: Golfers on 3 to 7 night stays, graduating students' families and American visitors. Where I start: Golf and graduation premiums, Open year contracting and Scotland's short-term let licensing.
St Andrews sells mostly through Booking.com, Airbnb and golf tour operators. I set up the pricing tool so ceremony days, golf tournament weeks and East Neuk summer weeks each carry their own rate and minimum stay, and so last-minute gaps in the darker months drop to a sensible floor rather than sitting empty or selling for next to nothing.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in St Andrews.