Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in St. Moritz: White Turf horse racing on the frozen lake each February; snow polo and the historic Cresta Run toboggan track; the Engadin Skimarathon and the Corvatsch slopes each March; the Bernina Express and high-altitude Engadin summer hiking. Guests I price for: Affluent international skiers and long-stay chalet parties in winter, plus summer hikers and wellness guests around St. Moritz, Pontresina and Celerina. Where I start: Pricing a premium luxury market where winter and marquee events command the highest rates, sustaining a real summer season, and observing Lex Koller ownership limits and local tourist tax.
St. Moritz sells mostly through Airbnb, Booking.com, Vrbo and Expedia. My career began in five-star hotels, which is the language of St. Moritz. For Engadin hotels I review the balance between direct, agency and event business, rate fences for marquee weekends, and how to sustain the summer season without weakening winter rates.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in St. Moritz.