Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in St. Moritz: White Turf horse racing on the frozen lake each February; snow polo and the historic Cresta Run toboggan track; the Engadin Skimarathon and the Corvatsch slopes each March; the Bernina Express and high-altitude Engadin summer hiking. Guests I price for: Affluent international skiers and long-stay chalet parties in winter, plus summer hikers and wellness guests around St. Moritz, Pontresina and Celerina. Where I start: Pricing a premium luxury market where winter and marquee events command the highest rates, sustaining a real summer season, and observing Lex Koller ownership limits and local tourist tax.
St. Moritz sells mostly through Airbnb, Booking.com, Vrbo and Expedia. I configure PriceLabs or Wheelhouse for St. Moritz hosts with White Turf, Snow Polo, the Gourmet Festival and the Skimarathon as events, weekly stays at Christmas and summer family rules. Airbnb, Booking.com, Vrbo and Expedia show the same total, including tourist tax.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in St. Moritz.