Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in St. Moritz, one to one, remotely and in Central European Time (UTC+1), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in St. Moritz, Switzerland, one to one, remotely and in Central European Time (UTC+1). In St. Moritz, I price Late December to early January and Mid-January to February as the peak and April to June and October to November as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around St. Moritz
1-on-1
Directly with Alaa, no account-manager layer
Central European Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in St. Moritz: White Turf horse racing on the frozen lake each February; snow polo and the historic Cresta Run toboggan track; the Engadin Skimarathon and the Corvatsch slopes each March; the Bernina Express and high-altitude Engadin summer hiking. Guests I price for: Affluent international skiers and long-stay chalet parties in winter, plus summer hikers and wellness guests around St. Moritz, Pontresina and Celerina. Where I start: Pricing a premium luxury market where winter and marquee events command the highest rates, sustaining a real summer season, and observing Lex Koller ownership limits and local tourist tax.
St. Moritz sells mostly through Airbnb, Booking.com, Vrbo and Expedia. My career began in five-star hotels, which is the language of St. Moritz. For Engadin hotels I review the balance between direct, agency and event business, rate fences for marquee weekends, and how to sustain the summer season without weakening winter rates.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in St. Moritz.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“St. Moritz is a luxury winter market with marquee events: White Turf on the frozen lake in February, snow polo and the Engadin Skimarathon. Affluent guests book long chalet stays, and summer is a real second season. Pricing has to match the luxury positioning.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
The holiday fortnight sells first and at the highest rate. I hold weekly stays for chalets and stop any discounting, even if dates look open in early December.
Snow Polo, the Gourmet Festival and the three White Turf Sundays keep weekends strong; I price each event weekend individually and keep midweek nights firm for longer ski stays.
The Engadin Skimarathon weekend and spring skiing on Corvatsch bring long stays. I price the marathon weekend above the rest of March and ease rates after Easter.
Many hotels and shops close, so I keep a dignified floor, accept longer stays and avoid heavy discounts that clash with luxury positioning.
Hiking, kitesurfing at Silvaplana and the jazz festival make a real summer season. I sell weekly stays for families and price lake and mountain views well.
The valley shuts down, so I keep floors steady and focus on long stays and repeat guests rather than chasing short bookings.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price White Turf and snow polo weekends as premiums.
Price Christmas to New Year as the top band.
Use long stays for chalets.
Build a summer hiking and wellness season.
Include local tourist tax.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
St. Moritz sells mostly through Airbnb, Booking.com, Vrbo and Expedia. Mid-January to February: Snow Polo, the Gourmet Festival and the three White Turf Sundays keep weekends strong; I price each event weekend individually and keep midweek nights firm for longer ski stays. For Google Hotel Ads optimization in St. Moritz, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in St. Moritz: December to March for luxury skiing and the frozen-lake events, with a July and August alpine summer second season. July to September: Hiking, kitesurfing at Silvaplana and the jazz festival make a real summer season. I sell weekly stays for families and price lake and mountain views well. Late December to early January: The holiday fortnight sells first and at the highest rate. I hold weekly stays for chalets and stop any discounting, even if dates look open in early December.
Affluent international skiers and long-stay chalet parties in winter, plus summer hikers and wellness guests around St. Moritz, Pontresina and Celerina. Demand is driven by White Turf horse racing on the frozen lake each February and snow polo and the historic Cresta Run toboggan track. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for St. Moritz.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of St. Moritz the property is in. St. Moritz Dorf: Close to the shops, Badrutt's Palace and the lake events, so I price event weekends highest here and hold firm holiday weekly stays. Pontresina and Celerina and Samedan get their own treatment.
Price White Turf and snow polo weekends as premiums. Next: use long stays for chalets. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a St. Moritz traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the event weekends are loaded with the right dates each year, because White Turf, Snow Polo and the Skimarathon move slightly and the premium is lost if missed.
For Google Hotel Ads optimization in St. Moritz, this is how I would approach it. My career began in five-star hotels, which is the language of St. Moritz. For Engadin hotels I review the balance between direct, agency and event business, rate fences for marquee weekends, and how to sustain the summer season without weakening winter rates. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around St. Moritz and work remotely in Central European Time (UTC+1). Locally, that shows up in decisions like this: price Christmas to New Year as the top band.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in St. Moritz I would start from July to September: Hiking, kitesurfing at Silvaplana and the jazz festival make a real summer season. I sell weekly stays for families and price lake and mountain views well. To start, open the chat or email me with your property type and size in St. Moritz.
Yes. Google Hotel Ads Expert in St. Moritz is delivered remotely and scheduled in Central European Time (UTC+1), and 100+ properties in and around St. Moritz have been optimized, including in areas such as St. Moritz Dorf. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in St. Moritz.
Results depend on the property, the starting point and the season, so I do not promise a number. In St. Moritz the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: use long stays for chalets. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in St. Moritz, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for St. Moritz, or read the general page for google hotel ads optimization.
If you also run properties outside St. Moritz, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in St. Moritz and what you need. I reply in Central European Time, confirm the scope and the price, and start only when you say so.
