Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in State College: Penn State home football at Beaver Stadium; Commencement and move-in weekends; THON, the record-setting dance marathon; The Central Pennsylvania Festival of the Arts. Guests I price for: Penn State alumni and visiting parents on 2 to 3 night stays for game weekends and graduations across State College and College Township. Where I start: Game-day surge pricing with two-night football minimums, commencement premiums, and calendar management around a schedule of a handful of huge weekends.
State College sells mostly through Airbnb, Vrbo and Booking.com. Hotels around Penn State live on a few sell-out weekends and a long tail of university business. With my five-star hotel background I help set football and graduation rate fences, multi-night restrictions, university and sports-team group pricing, and a comp set that reflects distance to campus and the stadium.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in State College.