Win direct bookings from Google, before guests reach an OTA.I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive. I work with hotels, resorts and serviced apartments in State College, one to one, remotely and in Eastern Time (UTC-5), and I have optimized 100+ properties in and around the market.
Alaa Elhadi, an independent revenue management consultant, provides Google Hotel Ads optimization for hotels, resorts and serviced apartments in State College, United States, one to one, remotely and in Eastern Time (UTC-5). In State College, I price September to November as the peak and January to February and December as the quiet time, and I build the work around that calendar. Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types.
Start in the chat or by email. Last updated .
100+
Properties optimized in and around State College
1-on-1
Directly with Alaa, no account-manager layer
Eastern Time
Sessions scheduled in your local time
Google Hotel Ads optimization is the work I do to make a property rank, convert and price correctly on Google. I set up your Google Business Profile, free booking links and Hotel Ads, and make sure your direct booking path is competitive.
What I plan around in State College: Penn State home football at Beaver Stadium; Commencement and move-in weekends; THON, the record-setting dance marathon; The Central Pennsylvania Festival of the Arts. Guests I price for: Penn State alumni and visiting parents on 2 to 3 night stays for game weekends and graduations across State College and College Township. Where I start: Game-day surge pricing with two-night football minimums, commencement premiums, and calendar management around a schedule of a handful of huge weekends.
State College sells mostly through Airbnb, Vrbo and Booking.com. Hotels around Penn State live on a few sell-out weekends and a long tail of university business. With my five-star hotel background I help set football and graduation rate fences, multi-night restrictions, university and sports-team group pricing, and a comp set that reflects distance to campus and the stadium.
The service in general is described on my google hotel ads optimization page; this page covers how I apply it in State College.
Your profile is often the first thing a traveler sees. I complete it, correct the details and keep rates and availability accurate.
Free booking links cost nothing to appear in. I set them up, then judge whether paid Hotel Ads are worth it for your hotel.
A click only helps if the booking path converts. I review your site and engine against the OTAs and fix what loses the guest.
Reviews on these sites travel with the property. I set up a routine to collect and answer them consistently.
“State College is a handful of enormous weekends and a lot of quiet time. Penn State home football Saturdays, especially big rivalry games, and May commencement can earn a large share of the year. THON in February adds a winter spike. I price those dates early and aggressively, and keep the rest simple.”
Alaa Elhadi, revenue management consultant. Cornell certified, 18 years in hotel and short-term rental revenue.
Outside THON weekend the town is quiet, so I hold a modest floor, allow single nights for visiting faculty and recruiters, and avoid deep discounts that would not create demand anyway.
The Blue-White spring game, admitted-student visits and commencement build steadily; I price graduation weekend from the moment the university confirms the dates and use a two-night minimum.
Arts Fest in July is the summer highlight, along with orientation and youth sports camps; I lift that week and keep the rest priced for short visits and summer conferences.
Every home football Saturday gets its own price based on opponent and kickoff time, with the White Out and top rivalry games at the very top of the year.
Winter commencement brings a smaller spike early in the month; I price that weekend modestly and then let floors settle until the spring semester returns.
Google shows your hotel, your rates and your OTAs side by side, and the direct link only wins if it is accurate and competitive. A modest amount of careful setup here is the cheapest way I know to move bookings off commission-heavy channels.
Price Penn State home football weekends, with rivalry games highest, as soon as the schedule is out.
Use 2-night minimums on game weekends.
Price commencement and move-in weekends as premiums.
Add THON weekend in February.
Lower January and summer floors.
A new Google listing
You have just connected Google and want it to rank and convert from the first weeks, not after months of guessing.
Views but few bookings
Visibility looks fine and conversion does not, which usually means content, photos or rate plans on Google.
Commission without much return
You pay Google commission and its share of bookings is small next to your other channels.
A portfolio with uneven quality
Some listings are polished on Google and others were never finished, and nobody owns the standard.
Send me the Google listing or property links and your channel manager. I check how the property ranks and reads today before we speak.
A scorecard for Google: content, photos, rates and promotions, policies and reviews, with every fix ranked by impact.
I make the changes live on Zoom in your Google account or through your channel manager, and explain each one so you can maintain it.
Step 4
About 30 days later I look at impressions, conversion and booking share on Google and adjust what the numbers say to adjust.
I quote Google Hotel Ads optimization per property after a short chat. You get a fixed scope and price before any work starts.
| Option | What you get | Price |
|---|---|---|
| Single property | Google Hotel Ads optimization for one property | Quoted |
| Several properties | One scope and one price for a group on Google Hotel Ads | Quoted |
Real feedback from PriceLabs pricing strategy sessions with Alaa.
Alaa is a consummate professional! Patient, thorough, efficient and effective in communicating. He not only made savvy adjustments to my dynamic pricing strategy, but also helped me to understand the reasoning behind his methods, granting me a better understanding of the PriceLabs platform. Strong work!
Airbnb host
Alaa was fantastic, going through each of the properties I had and gave great advice and actioned a great game plan. Would highly recommend for anyone looking to enhance their pricing strategy on PriceLabs. Alaa's experience goes beyond this which makes it very beneficial to have this holistic approach.
Property manager
Alaa helped me optimize my PriceLabs settings for my Airbnb listing and was very helpful and patient with answering any questions I had. He was also able to clearly explain why he made the changes he made, and it was obvious that he had a lot of experience in this field. I will definitely be back!
Airbnb host
State College sells mostly through Airbnb, Vrbo and Booking.com. June to August: Arts Fest in July is the summer highlight, along with orientation and youth sports camps; I lift that week and keep the rest priced for short visits and summer conferences. For Google Hotel Ads optimization in State College, i optimize Google alongside your other channels and check parity, so added reach never creates a conflict.
For Google Hotel Ads optimization, on Google, I line up promotions, rate plans and content with these windows so visibility peaks when demand does. Busiest in State College: September to November for Penn State home-football Saturdays and May commencement, spiking hardest on the biggest rivalry games. September to November: Every home football Saturday gets its own price based on opponent and kickoff time, with the White Out and top rivalry games at the very top of the year. March to May: The Blue-White spring game, admitted-student visits and commencement build steadily; I price graduation weekend from the moment the university confirms the dates and use a two-night minimum.
Penn State alumni and visiting parents on 2 to 3 night stays for game weekends and graduations across State College and College Township. Demand is driven by Penn State home football at Beaver Stadium and Commencement and move-in weekends. For Google Hotel Ads optimization, i write content and photo order on Google for the guests who actually search for State College.
For Google Hotel Ads optimization, i write location content, photos and amenity highlights on Google around the specific part of State College the property is in. Downtown State College: Walkable to campus and College Avenue, so I price game weekends and graduation highest here and accept short weekday stays for campus visitors. College Township and Lemont and Boalsburg and Bellefonte get their own treatment.
Price Penn State home football weekends, with rivalry games highest, as soon as the schedule is out. Next: price commencement and move-in weekends as premiums. For Google Hotel Ads optimization, the first changes on Google are content completeness and the cover photo, because those decide whether a State College traveler clicks.
For Google Hotel Ads optimization, i check this on Google first, because it decides whether the listing is allowed to rank at all. Whether the football schedule was loaded with opponent-specific prices or one flat game rate, because a non-conference September game and a White Out weekend are very different nights.
For Google Hotel Ads optimization in State College, this is how I would approach it. Hotels around Penn State live on a few sell-out weekends and a long tail of university business. With my five-star hotel background I help set football and graduation rate fences, multi-night restrictions, university and sports-team group pricing, and a comp set that reflects distance to campus and the stadium. We start in the chat, and I confirm the scope and the price before any work begins.
For Google Hotel Ads optimization, i price properties for a living, so content, rates and promotions are tuned together and not in isolation. I have optimized 100+ properties in and around State College and work remotely in Eastern Time (UTC-5). Locally, that shows up in decisions like this: use 2-night minimums on game weekends.
Google Hotel Ads optimization is quoted per property after a short chat, because the scope depends on the number of properties and room types. The scope of Google Hotel Ads optimization is the same in every market, but the plan is not: in State College I would start from September to November: Every home football Saturday gets its own price based on opponent and kickoff time, with the White Out and top rivalry games at the very top of the year. To start, open the chat or email me with your property type and size in State College.
Yes. Google Hotel Ads Expert in State College is delivered remotely and scheduled in Eastern Time (UTC-5), and 100+ properties in and around State College have been optimized, including in areas such as Downtown State College. I implement it live on Zoom in your Google extranet or through your channel manager, in your time zone. Start in the chat or by email and tell me what you run in State College.
Results depend on the property, the starting point and the season, so I do not promise a number. In State College the first gains from Google Hotel Ads optimization usually come from the change with the clearest local signal: price commencement and move-in weekends as premiums. I review progress against your own occupancy, ADR and RevPAR, not a market average.
The other services I offer in State College, for hotels and for Airbnb and short-term rentals. Each has its own page for this market.
Back to the revenue management consultant page for State College, or read the general page for google hotel ads optimization.
If you also run properties outside State College, I work in these markets too, and each page is written for that market's own seasons, areas and rules.
Tell me what you run in State College and what you need. I reply in Eastern Time, confirm the scope and the price, and start only when you say so.
