An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in State College: Penn State home football at Beaver Stadium; Commencement and move-in weekends; THON, the record-setting dance marathon; The Central Pennsylvania Festival of the Arts. Guests I price for: Penn State alumni and visiting parents on 2 to 3 night stays for game weekends and graduations across State College and College Township. Where I start: Game-day surge pricing with two-night football minimums, commencement premiums, and calendar management around a schedule of a handful of huge weekends.
On Airbnb, Vrbo and Booking.com I set up your Happy Valley calendar in PriceLabs or Wheelhouse with opponent-based football prices, two-night game minimums and commencement premiums, then quieter rules for January and summer, so your pricing follows the academic year rather than a generic season.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in State College.