Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in State College: Penn State home football at Beaver Stadium; Commencement and move-in weekends; THON, the record-setting dance marathon; The Central Pennsylvania Festival of the Arts. Guests I price for: Penn State alumni and visiting parents on 2 to 3 night stays for game weekends and graduations across State College and College Township. Where I start: Game-day surge pricing with two-night football minimums, commencement premiums, and calendar management around a schedule of a handful of huge weekends.
State College sells mostly through Airbnb, Vrbo and Booking.com. On Airbnb, Vrbo and Booking.com I set up your Happy Valley calendar in PriceLabs or Wheelhouse with opponent-based football prices, two-night game minimums and commencement premiums, then quieter rules for January and summer, so your pricing follows the academic year rather than a generic season.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in State College.