Airbnb revenue management is the ongoing work of pricing every night, setting stay rules, managing channels and reporting results. It goes further than a pricing tool: I review the strategy as demand, events and your own pace change, and I explain every change I make.
What I plan around in Stratford-upon-Avon: Royal Shakespeare Company performances; Shakespeare's Birthplace and Anne Hathaway's Cottage; Warwick Castle; Cotswolds gateway. Guests I price for: International and UK couples on 1 to 3 night theatre breaks and coach tour travellers. Where I start: Theatre-night pricing, weekend premiums and winter floors.
I set up the pricing tool so theatre seasons, the birthday weekend and Christmas market dates sit above the normal curve, weeknights rise when big productions run, and gaps between weekend couples are offered at fair rates instead of being left empty.
The service in general is described on my airbnb revenue management page; this page covers how I apply it in Stratford-upon-Avon.