Regional and niche hotel OTA optimization is the work I do to make a property rank, convert and price correctly on regional and niche OTAs. I decide which regional OTAs are worth your time, then set up content, rates and mapping through your channel manager with parity checked.
What I plan around in Stratford-upon-Avon: Royal Shakespeare Company performances; Shakespeare's Birthplace and Anne Hathaway's Cottage; Warwick Castle; Cotswolds gateway. Guests I price for: International and UK couples on 1 to 3 night theatre breaks and coach tour travellers. Where I start: Theatre-night pricing, weekend premiums and winter floors.
Stratford-upon-Avon sells mostly through Booking.com, Airbnb and Expedia. For Stratford hotels I work on segment mix between coach tours, theatre couples and business guests linked to the NEC and Warwickshire employers, with length-of-stay controls on peak Saturdays. It is the same disciplined approach I used across years in five-star chain hotels, set to a theatre town's rhythm.
The service in general is described on my other hotel ota optimization page; this page covers how I apply it in Stratford-upon-Avon.