An Airbnb pricing strategy is the set of rules that decide what each night is worth: base, minimum and maximum prices, seasons, events, minimum stays, gap nights, last-minute pricing, length-of-stay discounts and channel markups. The tool applies the rules; the strategy is what makes the tool worth having. Smart Pricing is not a strategy, because it optimizes for Airbnb's fill rate and knows nothing about your events or other channels.
What I plan around in Stratford-upon-Avon: Royal Shakespeare Company performances; Shakespeare's Birthplace and Anne Hathaway's Cottage; Warwick Castle; Cotswolds gateway. Guests I price for: International and UK couples on 1 to 3 night theatre breaks and coach tour travellers. Where I start: Theatre-night pricing, weekend premiums and winter floors.
I set up the pricing tool so theatre seasons, the birthday weekend and Christmas market dates sit above the normal curve, weeknights rise when big productions run, and gaps between weekend couples are offered at fair rates instead of being left empty.
The service in general is described on my airbnb pricing strategy page; this page covers how I apply it in Stratford-upon-Avon.