Expedia optimization for hotels is the work I do to make a property rank, convert and price correctly on Expedia. I optimize your Partner Central setup once so Expedia, Hotels.com, Orbitz and the other group brands all benefit.
What I plan around in Tucson: Tucson Gem, Mineral and Fossil Showcase; Winter snowbird season; University of Arizona calendar; Saguaro National Park and resort spas. Guests I price for: Snowbirds on monthly stays, gem-show exhibitors, and university families. Where I start: Gem-show premiums set a year ahead, monthly winter rate cards, and summer floors.
Tucson sells mostly through Airbnb, Vrbo and Booking.com. Tucson hotels and resorts juggle gem-show compression, golf and spa leisure, university events and a long summer. With my five-star hotel background I help set event restrictions, group and exhibitor blocks, seasonal packaging and a comp set split between resorts and city hotels.
The service in general is described on my expedia optimization page; this page covers how I apply it in Tucson.