Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Santa Barbara: Old Spanish Days Fiesta; Santa Ynez wine country; UCSB calendar; Pismo and Morro Bay beach season. Guests I price for: Southern California weekenders and families on 2 to 4 night stays. Where I start: Summer and event premiums, weekend minimums, and strict city STR ordinance compliance.
Santa Barbara sells mostly through Airbnb, Vrbo and Booking.com. I configure PriceLabs or Wheelhouse with Fiesta, graduations and film festival dates, summer minimums and wine-country weekends. Where rules allow only longer stays, I build monthly pricing instead, and Airbnb, Vrbo and Booking.com follow the same plan, so a Fiesta weekend never sells cheaper on one channel.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Santa Barbara.