Booking.com optimization for hotels is the work I do to make a property rank, convert and price correctly on Booking.com. I complete the content score, order the photos for the result card, set up rate plans, Genius and promotions, and fix policies that cost you visibility.
What I plan around in Santa Barbara: Old Spanish Days Fiesta; Santa Ynez wine country; UCSB calendar; Pismo and Morro Bay beach season. Guests I price for: Southern California weekenders and families on 2 to 4 night stays. Where I start: Summer and event premiums, weekend minimums, and strict city STR ordinance compliance.
Santa Barbara sells mostly through Airbnb, Vrbo and Booking.com. Santa Barbara hotels compete on location, views and experience more than on price. With my five-star hotel background I help with luxury rate strategy, wedding and event group pricing, and a comp set divided between the waterfront, downtown, Montecito and Goleta.
The service in general is described on my hotel ota optimization page; this page covers how I apply it in Santa Barbara.