Booking.com optimization for rentals is the work I do to make a property rank, convert and price correctly on Booking.com. I audit the listing, complete the content score, tune photos, rate plans, deals and policies, and make the changes with you on Zoom.
What I plan around in Tucson: Tucson Gem, Mineral and Fossil Showcase; Winter snowbird season; University of Arizona calendar; Saguaro National Park and resort spas. Guests I price for: Snowbirds on monthly stays, gem-show exhibitors, and university families. Where I start: Gem-show premiums set a year ahead, monthly winter rate cards, and summer floors.
Tucson sells mostly through Airbnb, Vrbo and Booking.com. My Tucson setup in PriceLabs or Wheelhouse treats the gem shows as a block priced and opened a year out, then wraps monthly snowbird rate cards around it, adds Rodeo and Festival of Books weekends and sets summer floors from your real cooling costs. Airbnb, Vrbo and Booking.com all read from that structure.
The service in general is described on my booking.com listing optimization page; this page covers how I apply it in Tucson.