Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Tulum: New Year's festival season; Wellness and yoga retreats; Tulum International Airport growth; Cenote and beach tourism. Guests I price for: Couples and friend groups from the US and Europe on 4 to 6 night stays in Aldea Zamá, La Veleta and the Hotel Zone. Where I start: Festival-week premiums, high-supply condo positioning, and low-season floors that avoid a race to the bottom.
Tulum sells mostly through Airbnb, Booking.com and Vrbo. I set up your pricing tool with festival and New Year minimums, weekly pricing through winter, a firm autumn floor and monthly terms for remote workers, so Airbnb, Booking.com and Vrbo all follow the same logic, taxes and cancellation terms all year.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Tulum.