Airbnb listing optimization is the work I do to make a property rank, convert and price correctly on Airbnb. I rewrite the title and description around how guests search, choose and order photos, and tune amenities and booking settings so Airbnb ranks the listing higher.
What I plan around in Rio de Janeiro: Carnival; Réveillon on Copacabana beach; Rock in Rio; Summer beach season. Guests I price for: Domestic and international travellers on 4 to 7 night stays in Copacabana, Ipanema and Leblon. Where I start: Carnival and Réveillon premiums with 4 to 7 night minimums, winter floors, and beachfront positioning.
Rio de Janeiro sells mostly through Airbnb and Booking.com. I set up your Airbnb and Booking.com pricing so view, floor and distance to the sand are priced as separate advantages, with sealed blocks for Réveillon and Carnival and monthly terms in the dry winter. Minimum stays and cancellation terms stay identical on both channels.
The service in general is described on my airbnb listing optimization page; this page covers how I apply it in Rio de Janeiro.